Middle East: A market that is not only wealthy, but also experiencing a supply shortage.
The OIC countries imported approximately US$421.5 billion worth of Halal goods and services in 2024. Spending on Halal food reached approximately US$1.52 trillion, projected to increase to US$2.05 trillion by 2029. Spending on Muslim-friendly tourism reached approximately US$249 billion, projected to increase to US$424 billion by 2029. The GCC region comprises six countries with some […]
Halal Value Chain: Opportunities lie not only in the product, but also in the ecosystem.
Global Muslim consumer spending is projected to reach $2.6 trillion in 2024, and is expected to reach $3.56 trillion by 2029. Halal food continues to be the largest sector, accounting for approximately $1.52 trillion. Muslim-friendly tourism is expected to reach around $249 billion, projected to increase to $424 billion by 2029. OIC countries are expected […]
Halal & ESG: Two converging currents shaping the future of global trade.
According to the State of the Global Islamic Economy Report 2025/2026: 346 investment deals totaling US$13.1 billion were recorded in the Halal ecosystem in 2025. Global Muslim consumer spending reached US$2.60 trillion in 2024, projected to increase to US$3.56 trillion by 2029. The 57 OIC member countries are promoting cooperation to improve supply chain quality […]
Digital transformation in the Halal ecosystem: A revolution of trust.
If 10 years ago, the competitive advantage of Halal businesses lay in product quality and certification, in the next 10 years, that advantage will increasingly be determined by data, technology, and the ability to build digital trust. According to the State of the Global Islamic Economy Report 2025/2026, the Halal economy is entering a new […]
Halal Logistics: A crucial link in the global Halal supply chain.
When it comes to Halal, most businesses immediately think of ingredients, production processes, or Halal certification. However, few realize that Halal products not only need to be produced according to standards, but also need to be protected throughout their journey from the factory to the consumer. In the modern Halal economy, logistics is not simply […]
Halal certification: more than just a certificate, it’s a “passport” for businesses to enter the global market.
When it comes to Halal certification, many businesses immediately think of a set of documents, an evaluation process, or a mandatory requirement for exporting to Muslim countries. In reality, that perspective only reflects part of the picture. In the modern Halal economy, Halal certification is not simply an administrative procedure. It is a tool that […]
Why is Vietnam currently at a “golden opportunity” to participate in the global Halal economy?
When Halal is mentioned, many people immediately think of countries like Malaysia, Indonesia, or the Middle East. However, in the context of restructuring global supply chains and strong growth in Halal consumer demand, Vietnam is emerging as a promising destination for international investors, businesses, and partners. According to the State of the Global Islamic Economy […]
The size of the global Halal market: A trillion-dollar opportunity for Vietnamese businesses.
For many years, when Halal was mentioned, many people viewed it as a “niche” market, serving only the Muslim community or limited to certain Middle Eastern countries. However, the latest figures from the State of the Global Islamic Economy Report 2025/2026 reveal a completely different picture. Today, Halal has become a global economic ecosystem worth […]
5 common misconceptions about Halal — and the truth businesses need to know.
When it comes to “Halal,” many Vietnamese businesses still believe it’s a niche area, difficult to access, and only suitable for businesses exporting to the Middle East. These incomplete perceptions have caused many businesses to miss opportunities to participate in one of the world’s fastest-growing markets. In fact, Halal today has transcended the religious realm […]